The Kiwi Chronicles
A five part social series that brought a forgotten mascot back from the dead. Literally.
Since The Warehouse’s iconic Kiwi mascot disappeared in 2006, the department store had seen declining sales and public sentiment. So it was time for an epic comeback that reminded people of the local, community spirit that sets The Warehouse apart from the Temus and Amazons of the world.
Enter a 5-part Kiwi-out-of-water epic that gripped the country, featuring dozens of local celebrities and easter eggs, leaving people asking ‘who is this Kiwi and where does he belong?’
Credits
AD Mark Cameron
CCO Shane Bradnick
Director Liv Mclymont @Supernormal
Results
25.5 million combined views (most watched branded NZ TikTok series in history)
