It’s Wattie’s You Need

An ode to cravings in the tune of Wattie’s

There are moments where you only have cravings for one specific kind of food. For New Zealanders, that food was most likely one of the huge range of Kraft Heinz Wattie’s products.
So I we wrote them an ode.

With a jingle that could work across their vast product range, harked back to their advertising of the 90s and had the right blend of tongue-in-cheek with food-in-cheek.