Auckland Forever
The jersey launch that stitched together a city
When ANZ became front-of-shirt sponsors of the country’s newest football team, we used the jersey launch to unite the city’s diverse suburbs and faces. 12 images for 12 districts of the city, each featuring a local legend. United under the slogan, Auckland Forever.
Shirts sold out in 2 weeks and Auckland FC went on to win the league.
Credits
AD Mark Cameron
CD Ashwin Gopal
CCO Shane Bradnick
Photographer Tim D
Results
Jerseys sold out in 2 weeks
Brand sponsorship recognition +20% (11% over target)
