Data Piñata Armada

Find the piñatas. Collect the datas

What do you get when you mix Indiana Jones, Batman and a naked piñata? This campaign for New Zealand telco, 2degrees.

We created 22 AR piñatas, packed each one with their own personality and amount of free mobile data, then set them loose on all the New Zealand summer hotspots. No matter what telco you were with, you could find them, whack them and collect them for your data fix every day over summer.