MacGyver or Die.

Taking the McGeyver attitude to the next level

To announce that McGeyver was coming to Prime TV in NZ, we challenged some radio DJs to embrace the Mcgeyver attitude… or die.

(Mcgeyver was a popular 80’s show where the main character, Angus Mcgeyver, would get his was out of sticky situations by using only what he had at his fingertips. Which resonated quite a lot with us as junior creatives)